Marketing, communications, and promotion are often activities Waka Ama clubs neglect but is often very important for the longevity of the club. Effective marketing and communication helps attract and retain club members.
What is marketing?
Marketing is the ability to talk about what makes your club unique and appealing to a target market.
Who does marketing?
Everyone in the club should be involved in informal marketing whenever
they can. Encourage your members to tell their friends and family about what
the club and Waka Ama as a sport can offer.
Promotion
Promotion is the most visible aspect of marketing and is the major focus for most sports clubs. Your promotional activities should be consistent, develop a distinctive image for the club and be different from your competitors.
There are lots of techniques that your club can use to market and
promote itself. Here are some to consider:
- Use
the club logo on letterhead, signage, and other promotional material.
- Websites
are a simple and effective way to communicate to your members, supporters
and the local community.
- Link
your website to related sites such as Waka Ama NZ
- Ask
your local council, schools, and recreation centers to provide a
link to your site.
- Signage
with club name and logo should be used at registration days, competitions,
and promotional events.
- Flyers
and brochures that outline the club and national competitions, membership
fees, and contact information.
- T-shirts and uniforms
Understanding the media…A guide for Waka Ama clubs
Journalists get sent lots of story ideas each day so it’s important to
make sure yours is the one they’ll pick up. It’s not rocket
science. But it takes thorough planning.
Below are some useful tips that will give you the best chance of getting
your story – in the way you want it to – printed in the newspapers.
Taking your story to the media
1. Be targeted in
which journalists you approach – a list of regional
sports editors is below.
2. Be clear in what you’re asking for
3. The press release – is the most important piece of content you can give them. You must assume that journalists will only read the first sentence and
then scan the 
rest. So every important point should be addressed in the
first few sentences.
4. Contacting the
journalist – Just sending the press release to
the journalist is not enough. You still need to offer the journalist
other pieces of information that will help – it might be
offering an interview with you or one of the Clubs, inviting them to attend etc.
5. Supplying photography – is a sure fire way to give your story more prominence. The best photos to supply are action shots of crews on the water. They need to be high quality so it’s best to use a professional photographer.
6. Finding an interesting angle – Journalists are always interested in an angle. We love our sport and we think everyone should love it too, but often it is the angle that will attract media. For example- There
is a crew entered that are all family members
- There
are 2 sets of twins racing against each other
- There is a Father, his son and moko taking part at the same event (3 generations)
Note: Scroll across for contact phone numbers
Resources and useful links
http://www.sportnz.org.nz/managing-sport/guides/marketing-and-communications-for-clubs
http://www.sportnz.org.nz/managing-sport/guides/growing-your-club-membership
Back to Homepage
