Parihaka Waka Ama Club Inc (PWA) hosts this annual Club Regatta for Te Tai Tokerau and other regional organisations as part of the celebration of Matariki Puanga the rising of the Stars Pleiades and the signalling of the beginning of the Māori New Year. It is a celebration of paddling - a chance for novices to paddle and for experienced paddlers to challenge themselves at beautiful Parua Bay.